Public Health and Digital Innovation

Published by: Maya Linson on 6/21/2010 10:01:40 AM

I was lucky enough to serve on a panel recently on how digital media is helping advance public health. Susannah Fox from Pew Research discussed the impact of digital media on chronic disease (among other things), I spoke about how our members are using social media, and Erin Enke from event organizer/health care communications firm TogoRun talked about the power of digital media in global public health campaigns.

My segment - in the middle - outlined how many of our hospitals are engaging on social networks to enhance the patient experience through personal relationships; boost emergency preparedness and response through advanced training videos and real-time updates for the public; and bolster patient and community outreach by engaging individuals. I use examples from The Ohio State University Medical Center, Contra Costa Health System, the University of California San Diego and University of Kentucky HealthCare.

The discussion was robust and could have gone on for hours! People had great questions - search #DigitalHealth on Twitter and you can scan through people’s thoughts. After watching the video below, please share your thoughts and examples!

Opening Remarks
Introductions by Dr. Val - ~6:15
Susannah Fox - ~9:30
Maya Linson - ~26:35
Erin Enke - ~40:10
Panel Discussion - ~57:50

Comments (2)

Add a new Comment

Maya,

Your participation was a critical part of making this event a success. Everyone was very impressed with the activity level of many of your members in utilizing social media. Your case studies on safety net hospitals gave the audience great concrete examples of how social media is being used to share information with the public, advocate for public health, and deliver high quality customer service. I was also very impressed with the extent to which NAPH as an association is out front in your use of social media and find your blog a great asset. Congrats all around! For those who have not seen the video, check it out. Good stuff!

Anne

Anne Woodbury
Partner and Managing Director
TogoRun DC
[email protected]

[email protected]

6/21/2010 11:16:46 AM

Maya, informative presentation! Thanks for sharing- and mentioning us.

Kate Fowlie
Communications Officer
Contra Costa Health Services
925-313-6268

[email protected]

6/22/2010 6:18:26 PM