A Call to Action Against Junk Food

Published by: John Bluford on 12/15/2011 11:43:14 AM
 John Bluford

When you journey to the safety net hospitals and clinics that serve some of the neediest Americans, you will invariably find yourself in the heart of the urban core.

Nearby you will see establishments such as liquor stores, convenience stores and fast food restaurants. But more often than not, you will not see grocery stores that offer healthy foods at affordable prices.

This is certainly the case at the urban core campus of Truman Medical Centers (TMC) in Kansas City, where I am the president and CEO. Truman is one of the most crucial safety net hospitals in the Kansas City area, providing services to more than 56,000 Medical Home patients with chronic diseases like diabetes, congestive heart failure, hypertension and obesity every year.

Yet, while my office is about a minute away from a purveyor of cheeseburgers and fries, it is quite a distance from the closest fresh produce case. In other words, a classic example of an urban core “food desert” that fosters obesity and chronic health conditions.

According to the Mid-America Coalition on Health Care, of which TMC is a member, approximately 9.1% of all health care costs in the United States are related to obesity and being overweight.

That is a mind-boggling percentage when you consider that U.S. health care costs reached $2.5 trillion in 2009. Additional estimated costs of obesity include $4.3 billion a year in worker absenteeism and lower productivity that amounts to $506 per worker per year, the Coalition report said.

Some may argue that junk food is the most affordable alternative for urban core residents, but that is not true. In a Sept. 24, 2011 article in the New York Times, food journalist Mark Bittman wrote that a typical order for a family of four at a McDonald’s near his writing desk runs about $28.

By comparison, Bittman wrote, for $14 you can serve a home-cooked meal of roast chicken that would feed four to six people. Or for only $9 you can dish out a meal of rice and canned beans with bacon, green peppers and onions, Bittman added.

Each of has a role to play in the battle for healthier food. Individuals, schools and employers must step up and do their part.

Hospitals must weigh in, with words and actions. At TMC, we are seeking to replace the fast food restaurant at our urban core campus with a vendor that will offer healthier food. I feel very strongly about this, because I don’t think our message about healthy eating will resonate unless we set a good example.

TMC also is working toward the establishment of a new grocery store near our campus that will provide our neighbors with healthy, affordable food - an oasis in our food desert.

Each one us has a role to play, and each one of us must do his or her part in this fight. The health of our country depends on it.

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John W. Bluford
President and CEO
Truman Medical Centers

View the full white paper -
Junk Food: The Bane of Health and Health Providers



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  • I recognize the challenges of bringing healthy choices to the inner city and applaud Truman's efforts to make some changes starting with the removal of fast food vendors from the lobby of the hospital and the introduction of a farmers market during the growing season at your urban campus. Your support of an inner city grocery store based on the model of the associated wholesale grocers suburban facility is walking down a path that has failed many times before so why do you expect different outcomes this time? The population density is too low and the medium income will not support that type of model. Think more along the lines of neighborhood groceries(multiple) that are on the 3000-5000f2 size, sited on transit lines so that we are thinking of serving PEOPLE INSTEAD OF CARS. Then consider how to supply the facilities with local healthy produce and meats. A Food Hub needs to come into existence that could provide sourcing to a network of neighborhood groceries AND to institutions like the hospital itself. It would act as an aggregation of local food production, bringing small producers the opportunity to market to institutions in a combined effort. A Food Hub will create new markets for local agriculture, creating jobs and increasing the opportunities for urban ag; it will provide a source for local healthy food to institutions such as Truman and the KC School District; it will provide a source of healthy choices to inner city population that now depends on fast food and liquor stores for nutrition (or lack thereof). Let's stop jaw boning this issue to death and start doing some things NEW instead of going down the same old path listening to the vested interests of the wholesale grocers!!! Give me a call!

  • donreck@sbcglobal.net
  • 1/4/2012 12:33:44 PM